Marketing Your (Local) Business Online: The 10 Most Common Mistakes And What To Do Instead

In case you hadn’t noticed, Christmas is just a couple of days away. For most companies, this is a slow period in the HR department. Few jobs are posted over the holidays, and for those that are listed, many staff members are out of the office and not checking out the new applicants.

You meet so many people and almost everyday day hand out your business cards to many of your prospective clients. But the reaction you are getting is pretty discouraging and ineffective. Most of the people you meet shove your business card into their pockets without even looking at it. Even if some people do look at it, it’s just a glance before they put it straight into their pockets. And you get the sense that they might just put your business card in a drawer or a dusty corner, or, worse yet, that they throw it directly into the recycling bin! This of course means that this person will never follow up with you for business.

Go back only 10-15 years of employment history – I apply the same rules that I use for writing resumes. In many cases, more than 15 years adds too much age or is just too far back that the experience isn’t relevant.

Ski Resort Jobs: If you like the snow, there is no better job than working on the slopes. From a ski instructor to a coffee server, working in the resorts is a great way to combine skiing/snowboarding while still being able to afford to go out and enjoy yourself.

I am not advocating that you stop using social media. How could I? I’m an author and marketing consultant. The simple truth is social media sites, like MySpace, Jeff Machin, Facebook, Twitter, blogs (and so many others) all serve a purpose, whether it is to professionally network, reconnect with old friends, market merchandise and services, communicate or provide real-time updates on issues.

If you have a blog linkedin profiles and would like an instant Tweet to your followers telling them of your latest post then you’ll likely appreciate TwitterFeed. It’s an online service that, once set up, will automatically post a 140-character or-less update on your Twitter profile as soon as your publish your latest article.

This stuff makes me crazy. The posting is free, F-R-E-E, so why delete it? It’s not doing anything to you, but you delete it in a fit of misguided fury. And you’re still unemployed…good goin’.

Dedication is as important as trust when you hire a criminal lawyer. You shouldn’t hire a lawyer who cannot dedicate his time to your case. Besides, it is very important that the lawyer you are hiring handles the case himself. Don’t hire someone who will pass it on to a subordinate or a law clerk as this shows his lack of dedication towards your case.

Leave a Reply

Your email address will not be published. Required fields are marked *