Copywriting is the science of using words to sell or to influence. it’s literally persuasion. It tells a story and communicates a message to get the user to buy something.
I was a house guest of Dr. Sodi’s some 15 years later. He showed me the films of the shrinking and then disappearing pleural effusions, and then introduced me to this and several other patients. What was striking about this man was, other than that he could function in the polluted environment of Mexico City, was that he had unusually rosy skin. That may or may not have anything to do with remission, but it was memorably.
I went to bed and the next morning wondered if God was still there. And honestly, I kind of “sensed” that he was. One thing I knew for sure. I immediately had a huge desire to get to know this God whom I now believed in.
…many people confuse determinism with fatalism….the fact that our choices depend on prior causes does not mean that they do not matter…Decisions, intentions, efforts, goals, willpower, etc., are causal states of the brain, leading to specific behaviors, and behaviors lead to outcomes in the world. Human choice, therefore, is as important as fanciers of free will believe.
You see for any product, let alone a natural product, there must be evidence that is irrefutable that the product works for what it has been designed for. This is where most natural remedies fail.
The book delivered some Christian apologetics that was logical. I’m not normally drawn toward science. However, the parts particularly convincing to me were the chemical properties of water, and the earth’s position to the sun. It was all too perfectly designed, too perfectly put together. And my faith in “nothing behind it all” seemed weaker than the possibility of God. I had fewer reasons to be certain of nothing, and more reasons to conclude that God might be there.
There are so many angles of ‘foolishness’ in the cross for the ordinary man and woman on the street. The cross cuts against the grain of human wisdom. It can’t be reconciled, let alone believed – not until the right time.
What is the biggest advantage your customer gets from your product. Answer this question all throughout your copy. Substantiate this answer with all the three elements listed above – a promise of benefits, sharing of proof your product works, and credibility boosters like testimonials and endorsements.