Every once in a while you just happen upon a gem on the Internet. Hak.5 is an independent monthly video series developed by Wess Tobler, Darren Kitchen, and Alannah Buehring. If anyone out there remembers the old TechTv show on the Internet, then they might be interested in this show. Hak.5 appeals to the geek in all of us, of course, I consider myself a geek because I know what a megabyte is. TechTv was produced in a television newscast style of reporting and reviewing of new technology trends. However, Hak.5 is done in a more laid back way in that, “Welcome to our home,” tradition.
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Lesson 2: Get a catchy title. The “Will it Blend?” slogan has an almost Zen-like quality to it that makes it funny–and it’s easy for viewers to remember and repeat to their friends. Even better, it’s quite easy to translate into an actual brand. Blendtec has already applied it to other efforts it wants to draw attention to: “Will it Blog?” “Will it Return?” and more. People like the saying for its humor, and Blendtec can use it to generate goodwill and consumer attention to other products and publicity efforts. The repetition strikes viewers as humorous, not obnoxious.
Lesson 3: You can make it look low-budget. In keeping with the roots of online video, the folks at Blendtec aren’t spending a huge amount of money on the set design on these ads. It may look like they spend more money on the things they put in the blender than they do on production but a good quality camera and great sound quality is going to be key as well as a well thought out editing. The low key look keeps the videos firmly in line with the homegrown, backyard-video feel that most online viewers are used to but viewers are not so forgiving of poor quality sound of images.
Overall sales of cell phones in the fourth quarter were down about 12.6 percent compared to the fourth quarter of 2007. In the fourth quarter of 2008, manufacturers shipped a total of 289.0 million units, compared to 330.8 million units shipped during the fourth quarter a year ago.
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So stand out from your competition, don’t give them the upper hand by having an outdated or unprofessional looking website. Do whats suggested and watch your sales increase.