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In this industrial-economic empire that we call America, with skyscrapers and big multibillion dollar companies all around us, it’s easy to lose sight of the fact that we’re all human. So a common misperception is that in order to sound credible your marketing should be cold and impersonal. Instead of trying to act stuffy and distant, you should do the exact opposite. People do business with people, not steel buildings and dry corporate entities. Show photos of yourself and your staff, talk directly to your target market, explain in human terms why they should trust you, be passionate and have a bit of personality.
No viewer likes to wait for website pages that take much time to load. Ask your website designer to design website that loads speedily and does not take more than 12 seconds. Your website might have very gorgeous Web development in Vancouver but it is not going to help you in business if it keeps your site viewers waiting. Quicker loading pages are an advantage for your website.
Ask the how long they have been in the industry and how they got started. If they can provide you with good information about their career and how they got into the industry they are most likely a professional. If they mention just starting out or recently switching careers you want to look for someone else.
Do the words and images you use in your marketing help establish the trust necessary to convince prospects to believe in and buy from you? If not, then you’ll benefit from the following strategies geared toward converting prospects to clients.
As a long time internet marketer, I have a good understanding of how the web works. I can create a website that attracts relevant traffic and makes a profit. I realized a few years ago that I could take this knowledge and apply it to serving a local market – offering my services as a website creator and marketer.
As you do this, view the page as though you are writing a HTML for IE 1.0. This includes putting your navigation into a list, your headlines with H1, H2 and H3 tags, and your content inside paragraphs.
You should test the mock up of your website. Test whether it is according to the W3C. It has to look good in major browsers. Also the website should be search engine friendly.