Hiring an email copywriter can be a big decision – for many site owners it’s a significant investment. But if you ask around, you’ll find most of the top Internet marketers don’t write their own email copy. They pay someone like me to write it for them – and then they sit back and relax as my emails get sent out to their lists to make them money.
You want your ad to be short and simple and to the point and leave a little curiosity to why someone might want to visit your site! You want to list benefits and features of what you are offering when they visit your site as well, a benefit is something they could gain by visiting your site, a feature is what makes you different than the other guys!
Start building a list I am not talking about writing down everybody that you know. I am talking about building a list of prospects that request information about your company, your products, or your expertise, and the most efficient way to do this is online. All you need to do is put good content in the market place. You could make videos about your business, you could even write articles like this one. Create something of value so prospects want to join your list.
Those who produce the filters will not give away the details of the criteria they use to decide whether a particular email is spam. This would make it too easy for the spammers. There is, of course, little point in expending time, effort and money in producing and maintaining your email lists if you cannot get your emails through. However, you have access to clear evidence of what the filters find offensive.
I have observed on my own personal blog, that the number of visitors and clients who request my services have increased 4-fold. It happened when I started focusing more on how I can deliver real value to help entrepreneurs and small businesses succeed. You can do the same by focusing your marketing efforts on prospects and current customers. For example, if you choose to use an xmails, you could mention your Facebook page or other Social Media platforms in the email.
If you’re engaged in email marketing, chances are you could be getting better results with expert copy on your side. Here are a few key indicators that sub-par copy might be to blame for your lack of results.
There are various email marketing softwares out there which can help make your email more attractive to people that you send them to, making them read it, instead of marking your email as junk.
Getting subscribers to your email lists isn’t the be all and end all of email marketing. A dormant subscriber is of no use to anyone. It takes little effort to target them and to give yourself a chance of turning them active.